The Benefits of Facebook Paid Advertising
Advertising on social media is one of the cheapest and easiest ways to expand your reach. Allocating money towards your business’ social media ads will overall increase brand awareness, attract leads, and hopefully convert those leads into paying customers! About 80% of all internet users are on Facebook, ages ranging from young to old. It …
Millennial Marketing
That quote was from “The Breakfast Club,” the iconic John Hughes movie from 1985. So what do Jeff Bender, Richard Vernon or Claire Standish have to do with a blog about Millennial Marketing? That quote embodied the spirit of the youth at the time. “An often-overlooked reality is that most leaders of major corporations grew …
How to Make Your Website Different
The internet is a huge, never ending database. You don’t want people to play the “Where’s Waldo” game with your business’s website. There are ways you can show up higher on Google with SEO. But as soon as someone finally finds your website, don’t make them turn away! It is important to provide an easy-to-navigate …
You Don’t Need Herb Anymore
Remember Herb Tarlek? You know…the advertising sales guy from “WKRP In Cinncinnati?” Back in the day, if you wanted to “buy” advertising, you needed to do it from an ad guy. The media sales rep. Didn’t matter if it was radio, television, newspaper or outdoor, the process started and ended with your “rep.” I have …
What You Don’t Know About Targeted Display Ads
What is Targeted Display? Have you ever been scrolling through Facebook or a website and suddenly a flashy ad catches your attention? Those are banner ads that are highly targeted, reaching specific areas, demographics and groups with similar interests and even search history. Audiences who are exposed to display advertising are more engaged with the …
