Advertising on social media is one of the cheapest and easiest ways to expand your reach. Allocating money towards your business’ social media ads will overall increase brand awareness, attract leads, and hopefully convert those leads into paying customers!
About 80% of all internet users are on Facebook, ages ranging from young to old. It has billions of users who check their feed multiple times a day. Regardless of who the target audience is, they are using Facebook! Facebook ads are similar to a boosted post but require a larger budget size to reach specific advertising goals and objectives.
Because Facebook and Instagram are now owned by the same company, they are more compatible than they used to be. Facebook ads can now be shown on Instagram as well, expanding a business’s reach even more!
The ability to reach your exact target audience and engage with them online is why running paid social media ads is so important! Facebook advertising is the most targeted form of advertising there is.
Here are just a few of the many benefits of Facebook and Instagram advertising:
- Cheapest form of advertising
- Immediate results
- Real-time advertising
- Increases website traffic
- Is measurable
- Increases word-of-mouth
- Increases SEO rankings
- Expansion into new markets
- Set your own budget
Facebook and Instagram paid advertising is the most cost-effective and customizable advertising investment a company can make. You have the ability to reach a large amount of people with specific ages, interests, behaviors and locations, all through social media! And the best part is, anyone with a Facebook business page can do it. Double, triple or quadruple your business’ growth with social media paid advertising!